Digital marketing

WHAT IS DIGITAL MARKETING?

The art of getting customers for a business via online and digital mediums e.g., Social Media, Search Engines, Email Marketing, Content Marketing, Mobile Marketing.

Digital marketing is much more complex than Traditional Marketing like newspaper, TV, Radio etc. 

Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, Flipkart, etc., where people can buy products. This applies to products such as clothes, technical tools, groceries, medicines, food, and so much more.

The challenge is about sending the right message to the right person, at the right time. This is where digital marketing comes in. Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyse and suggest better options for marketing as well. This helps seller’s market their products.

Why Digital Marketing Is Necessary? [Importance of Digital Marketing

This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity, which is prevalent everywhere like wildfire. Digital marketing is capable of functioning through the Internet.

Today’s society is struggling with scarcity, so digital marketing has become necessary. Every person is connected to the internet, they can use it easily everywhere. If you ask to meet someone, they will say I do not have time, but on the social site, they will have no problem talking to you. Given all these things, digital marketing is making its way in this era.

The public can easily get their favourite and necessary goods through the internet as per their convenience. Now people avoid going to the market, in such a situation, digital marketing helps the business to reach its products and services logo. Digital marketing can show different types of the same item in a short period of time and consumers can quickly consume what they like. The trader is also getting help in business. He can also connect with more people in a short time and can convey the characteristics of his product to the consumer.

Marketing is of two types Inbound Marketing and Outbound Marketing let’s see about them:

Inbound marketing

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you. Examples of inbound marketing include content marketing, blogging, SEO, and opt-in email marketing. In addition, paid search advertising is considered inbound marketing, because your ads only appear when people are searching for products or services that you offer.

The inbound methodology can be applied in three ways:

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.

Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you. 

Delight: providing help and support to empower your customers to find success with their purchase. 

Outbound marketing

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads etc.), tradeshows, outbound sales calls  and email spam.

Outbound marketing is the opposite of inbound marketing where the customers find you when they need you. Outbound marketing is generally harder to track and less profitable than inbound marketing, yet ironically, organizations still spend as much as 90% of their marketing budgets on outbound marketing.

There are different ways of Digital Marketing now let’s see what are the Different kinds of Digital Marketing:

There are generally nine ways in which digital marketing can be performed in a business. Let us know about each of them in detail.

SEO (Search Engine Optimization)
Search Engine Optimization is a process that aims at expanding online visibility in organic results on search engines. The higher your business ranks on search engine results page (SERP), the more amount of traffic gets directed to a website. Also, the chances of converting a passive visitor into an active customer also increases. By optimizing your blog or a website with the help of SEO techniques, you can easily get it ranked on the top results on SERP.

Search Engine Marketing
Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of user. Commonest forms of paid search platforms are Bing Ads, Google AdWords etc.

One of the examples of SEM is PPC or pay per click advertising, wherein the search engine requires a marketer to pay a specified amount to get their ads displayed in various places on SERP produced from specific phrases or keywords. Whenever their ad is clicked, a marketer has to pay to search engines.

Social Media Marketing
Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that gives you enhanced exposure and provides you an opportunity to connect to a wide range of audience in an intimate way. By interacting with customers on social media, your business gains important insights and feedback that helps you to enhance your customer service, service and products.

By posting quality and relevant content, Social media marketing, enables a business to reach to a large customer base on social media channels. This helps in increasing not just the traffic but online visibility of a business too.

Content Marketing
When it comes to enhancing brand visibility and reputation, the importance of content can’t be ignored.  Creating precise, and quality content aids in making your business stand out from its competitors and boosting the SEO.

Content marketing is defined as delivering quality content to the users to generate leads and sales. This content stays anywhere on the web such as tweets, a blog or a YouTube video, etc. that comprise of content marketing. Content Marketing works in association with other forms of online marketing methods such as SMM and SEO.

Email Marketing

E-mail marketing is the delivery of your products via email to any company. Email marketing is necessary for every company in every way, because any company gives new offers and discounts to customers on time, for which email marketing is an easy way.

Apps Marketing

Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their apps and make the apps accessible to the people.

Affiliate Marketing

The remuneration that is earned by advertising products through websites, blogs or links is called Affiliate Marketing. Under this, you create your link and put your product on that link. When a customer buys your product by pressing that link, you get hard on it.

Web designing

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.

Graphic Design (UI/UX) it is also a part of digital marketing

User interface (UI)/ experience (UX) designers are responsible for the “look and feel” of a website, app, or other product. … UI/UX designers work exclusively on the web, rather than primarily in print like a graphic designer. Because of that, they need to have a very deep understanding of user experience and web design.

The basic app design process consists of following steps:

Setting the scope.

User/market research.

UX wireframe.

Prototype.

UI design.

Animation.

Software architecture.

iOS development.

Video marketing

If a photo worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.

Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how to promote customer testimonials, live-stream events and deliver viral (entertaining) content.

How Video Marketing Works 

On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers.

To develop your video marketing strategy, you’ll want to:

Allocate resources. You’re going to need to designate some budget for video – at the least, decent equipment, good editing software, and a video marketing guru (or, better, team) – as well as time to create it.

Tell your stories. Storytelling has never been as important as it is in video, so get brainstorming: What stories do you want to tell? How will you tell them?

Engage. It’s not enough to simply tell your stories; you must engage your audience while you do so. How will you make your stories interesting? What will hook your audience?

Keep it short. There’s no set length for marketing videos, but the general rule is that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get.

Publish. Publish your videos far and wide – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then, promote, promote, promote.

Analyse. Track metrics and stats, to determine which videos do the best – and why.